Project Overview
Silk Route Banaras, an emerging luxury ethnic wear label rooted in the rich textile heritage of Varanasi, collaborated with Brilliant Branding to build a powerful digital presence. The goal was to establish a refined brand identity, curate visually captivating social content, and foster an emotional connection with a modern, culturally-aware audience.
Services
Social Media Management, Content Creation
Strategy
Influencer Marketing, Meta Advertisements
Client
Digital DFP – Silk Route Banaras
Our Solution
To position Silk Route Banaras as a premium ethnic wear brand, we crafted a cohesive digital strategy that blended heritage storytelling with modern design sensibilities. By redefining the brand’s visual identity, curating high-quality content, and leveraging platform-specific social media tactics, we built an aspirational online presence. Our focus on culturally rooted narratives, customer engagement, and influencer collaborations helped establish a strong emotional connection with the audience, driving both awareness and interest.
The Result
Through strategic storytelling, elevated visual branding, and consistent social media engagement, Brilliant Branding helped Silk Route Banaras transform into a recognizable name in the premium ethnic fashion space.
Based in Delhi, Silk Route Banaras witnessed outstanding digital growth through our strategic efforts. Within just four months, the brand saw a 180% increase in organic Instagram followers, with strong engagement coming from Delhi NCR, Mumbai, Bengaluru, and other fashion-forward cities across India.
Daily product inquiries through Instagram and WhatsApp grew by over 300%, leading to a sharp rise in online sales. Festive and bridal collections launched during the wedding season were completely sold out within 10–12 days, reflecting a direct impact of our content-driven marketing on customer purchases.
Reels showcasing Banarasi craftsmanship, styling ideas, and behind-the-scenes stories crossed 1 lakh+ organic views.
