As part of any company’s digital marketing strategy, email marketers use tools to plan, develop, test, optimize, and distribute email messages. The created report provides data on open rate, click through rate, click through volume, number of subscribers, number of unsubscribes, and so on.
Let us look at some of the best Email Marketing Tools:
1. Mailchimp
- Mailchimp offers you the option to purchase a domain name on their platform in order to launch your company’s digital transformation. In addition, you can make a free website with free integrated marketing tools and features.
- With over 100 pre-designed, user-friendly email templates at your disposal, Mailchimp makes the process of generating an email campaign really simple.
- You can build designs that are unique to your brand with the aid of their unique creative assistant tool.
- An exceptionally simple and hassle-free configurable workflow is provided by the email automation option. In just a few minutes, you can automate the creation of stunning, personalized emails and stop worrying about them being delayed.
- You can use Mailchimp to run Facebook and Instagram advertising for your business and gather leads for retargeting.
- Posts that must appear on social media sites like Facebook, Instagram, and Twitter can be scheduled. In this manner, you may interact with your clients and future prospects without worrying about manually updating every day.
- You can use the segmentation tools to divide up your contacts into groups according to how they interacted with your campaigns, Mailchimp website, app, or previous buying patterns. Using this behavioral data, you can develop pertinent campaign strategies going forward.
- You may test campaigns depending on subject lines, content, from names, send timings, and the amount of recipients by using Mailchimp’s A/B testing feature.
2. ConvertKit
- You can select from a variety of elegant and straightforward email design templates with ConvertKit’s email marketing tool. Additionally, their streamlined writing interface makes creating and styling emails much simpler.
- It is well known that ConvertKit has a very high delivery rate. By doing this, you can keep your emails out of the customer’s spam folder.
- Utilize ConvertKit’s landing pages and sign-up forms to further capture leads. You may develop free landing pages using ConvertKit to begin emailing and obtaining leads. For those without any design background, it provides a selection of lovely pre-made landing page layouts. Custom CSS is still a possibility, but no coding is needed for this.
- ConvertKit offers segmentation and automation tools that are simple to use. You can offer the subscriber a tailored experience and send them a series of emails automatically as soon as they join the email list.
3. Constant Contact
- You can make and maintain up to three websites with Constant Contact at no extra cost. This includes getting an SSL certificate for the website and purchasing your own domain name with free hosting.
- Constant Contact provides you the tools to develop beautiful, customized email templates that look great on any platform, along with an intelligent email editor.
- Using email marketing automation solutions will increase revenue and maintain audience interest. You can send welcome emails to new subscribers, resend emails to non-openers, segment contacts, and send an automatic series of emails to subscribers.
- Without a website, you can immediately sell goods and services by building shoppable landing pages. Digital goods like e-books and documents are also included in this.
- If you would like to accept payments to Constant Contact, you can use PayPal or Stripe, however there will be transaction costs.
4. Omnisend
- The email templates from Omnisend appear to have been made by your in-house design team. It is easy to create polished, visually appealing emails with the Omnisend template library in a matter of minutes. With a drag-and-drop Content Editor that requires no coding knowledge, you can simply alter these templates to fit your brand and utilize them again for upcoming campaigns.
- To boost sales, you can include product recommendations in the email. You can also use eCommerce-specific email components, such as gift box and scratch card integration, to boost interaction and sales. You can offer discount codes to your customers, hold scratch-to-win competitions for them, or send them an interactive present box that is wonderfully animated and encourages them to click on it.
5. MailerLite
- Although they have an HTML email editor as well, you don’t need to be a designer or know how to code to produce newsletters that look professional with their drag-and-drop editor.
- Pre-built email blocks that serve as models allow you to receive a significant design advantage. You may generate a wide range of unique ideas for newsletter designs using these templates.
- With their unique feature, the dynamic newsletter editing option, you may compose a newsletter and restrict access to certain sections to a particular group of readers.
- By simply integrating MailerLite with your eCommerce platforms, such as Shopify or WooCommerce, you can sell things through email. You can then just drag and drop products into the newsletter.
- To increase your following, you may easily incorporate your social media handles—such as Facebook, Instagram, and Twitter—with the email.
- With the help of MailerLite, you can make a website, landing pages, pop-ups, and embedded forms that will help you draw in more online traffic.
6. GetResponse
- The email marketing tool may be used with ease, much like drag and drop. Simple blocks can be customized to make email templates, or you can start from scratch and create a stunning design with elements like buttons, text, video, and unique web fonts.
- GetResponse generates email templates unique to each brand in addition to offering a vast collection of goal-oriented templates.
- They include a robust built-in picture editor that allows you to edit, trim, and add text, colors, and filters to photos.
- You can plan your emails using flexible scheduling options after creating your campaign.
- GetResponse allows users to produce emails that are incredibly responsive and have a great look across all platforms.
7. Benchmark
- Benchmark provides tools that let you see your email by simply dragging and dropping photos and blocks.
- Their most basic code editor lets you examine a live preview of every line of code if you can work with HTML and are looking for a more customized choice. You can use this to code your own emails.
- You may alter the color of your images, apply effects, stickers, or even overlay your image with a gorgeous text message with their built-in photo editor.
- Benchmark offers gorgeous color schemes and pre-designed email templates for all kinds of situations.
8. Sendinblue
- Sendinblue helps you to produce a professional-looking email in no time. You can start with a bespoke email template collection or develop a new design from scratch with their intuitive drag-and-drop designer. This enables you to use blocks and styles that seamlessly complement your brand’s appearance.
- You can have an infinite number of lists and contacts using Sendinblue. You may create segments and group contacts according to factors like gender, location, past purchases, and more for a more tailored campaign.
- You may use their A/B testing feature to determine which email performs best, and their send-time optimization option will help you send emails to all time zones at the appropriate moment.
- You can use Sendinblue’s bulk SMS marketing campaigns feature to reach every contact on your list.
- With Sendinblue, you can send and review Facebook advertising while on the go.
- With so many editable templates available, you don’t need to be concerned about lacking coding or design skills to create incredible landing sites. You may send out emails, post these signup forms on social media, and embed them on your website.
7. Benchmark
- Benchmark provides tools that let you see your email by simply dragging and dropping photos and blocks.
- Their most basic code editor lets you examine a live preview of every line of code if you can work with HTML and are looking for a more customized choice. You can use this to code your own emails.
- You may alter the color of your images, apply effects, stickers, or even overlay your image with a gorgeous text message with their built-in photo editor.
- Benchmark offers gorgeous color schemes and pre-designed email templates for all kinds of situations.
8. Sendinblue
- Sendinblue helps you to produce a professional-looking email in no time. You can start with a bespoke email template collection or develop a new design from scratch with their intuitive drag-and-drop designer. This enables you to use blocks and styles that seamlessly complement your brand’s appearance.
- You can have an infinite number of lists and contacts using Sendinblue. You may create segments and group contacts according to factors like gender, location, past purchases, and more for a more tailored campaign.
- You may use their A/B testing feature to determine which email performs best, and their send-time optimization option will help you send emails to all time zones at the appropriate moment.
- You can use Sendinblue’s bulk SMS marketing campaigns feature to reach every contact on your list.
- With Sendinblue, you can send and review Facebook advertising while on the go.
- With so many editable templates available, you don’t need to be concerned about lacking coding or design skills to create incredible landing sites. You may send out emails, post these signup forms on social media, and embed them on your website.
